Among the characteristics of the rise of many new b2b email list consumer brands, "explosive products" are the most favorable starting points. Whether it is breaking the circle of category innovation, creating new scenes and leading the trend, or spreading the concept of gimmicks, "explosive products" play an important role. However, it is not easy to really create a "popular product". Many bosses will complain: We have also done market research, and we chose a good market, and the designed products are also in line with the needs and consumption trends of the local population.
When it comes to making explosive products, many b2b email list companies often only pay attention to a part of them. This is a misunderstanding that many companies will enter when researching explosive products. They think that all they need to do is to make the product well, with good looks, high quality and fair price, and it will naturally sell well. In fact, all success today is not a single point of breakthrough, but a systematic project. You may have achieved the ultimate product, but the promotion market and strategy are not good, and the effect of later marketing will be discounted, or your activities and advertising have invested a lot,
but the selling point is not attractive, only applause without conversion. Why can Xiaomi continue to launch explosive products, Xiaomi mobile phones, power banks, Xiaomi bracelets, Xiaomi batteries, air purifiers, etc.? And like Huang Taiji, three fathers, 55-degree cup and other explosive products can only be a smash hit, short-lived. The reason is that they have not mastered the scientific method of explosive product planning. The success of the brand is inseparable from the joint help of all links, and it is indispensable. From my more than ten years of training experience for enterprises,